White Fox Boutique expands its presence in Thailand
Australian fashion label partners with GMM Grammy for exclusive album release
Bangkok, Thailand – September 15, 2023
Iconic Australian fashion brand White Fox Boutique has announced its latest expansion into Thailand. The brand has partnered with leading entertainment company GMM Grammy to launch an exclusive album release, marking the first time the label has collaborated with a music artist.
The album, titled "White Fox GMM," features a collaboration between White Fox Boutique and Thai singer-songwriter Sarun Thongsri, better known as "Mild." The album will bring together fashion and music, with a unique collection of songs inspired by White Fox Boutique's signature style.
The partnership between White Fox Boutique and GMM Grammy is a significant milestone for both companies. White Fox Boutique expands its reach into one of the most influential music markets in Southeast Asia, while GMM Grammy gains access to a new audience of fashion-forward consumers.
The album is set to be released on September 22, 2023, and will be available on all major streaming platforms. The collection will also be accompanied by a limited-edition merchandise line, featuring exclusive designs inspired by the album.
"We are thrilled to partner with GMM Grammy for this exciting collaboration," said a spokesperson for White Fox Boutique. "Thailand is a key market for us, and we believe that this album will be a great way to connect with our Thai customers."
"We are delighted to welcome White Fox Boutique to the GMM Grammy family," said a spokesperson for GMM Grammy. "This partnership is a testament to our commitment to providing our customers with the best in entertainment and fashion."
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